Before co-founding Conductor and Protagonist with Tom Cotton, Jordan was at the forefront of leveraging major trends in the advertising industry including digital and social. At Protagonist, he ensures that those disciplines not only fit into the agency’s capabilities, but are cultural norms as the agency approaches client challenges. You will also find Jordan at most client shoots, looking over the shoulder of the production team, making sure we capture all the nuances that clients have come to expect from a Protagonist shoot. His experience includes leading the transformation of DraftWorldwide in the 90s into a global integrated marketing powerhouse, as the Chief Operating Officer. And before that, he was known as a premier corporate and investment banker to the ad industry.