While cold incidence levels have remained low, Zicam has experienced almost three years of sales and share growth with the help of our “Cold Calling” TV campaign. Highly-targeted and continually-optimized Facebook Advertising supports the campaign, which was awarded as PR Daily’s Best Use of Facebook at their 2017 Digital PR & Social Media Awards (see below).

Zicam – Cold Calling :30 Be a Protagonist Vimeo.